Real Estate Messaging: Tackle Tough Questions Before They’re Even Asked
So often you hear direct-marketing experts talk about the need to “break through the clutter” and grab your target audience’s attention. Makes sense. Heck, it even sounds fun. But just how do you go...
View ArticleWhich Marketing Strategy Is Right for Your Business?
The debate about which is better, brand marketing or straight selling, has raged in the marketing community for decades. The two camps have fundamentally differing views on the topic, and have even...
View ArticleWriting That Sells: 6 Tips for Business Owners
Stumped about what to write? Not everyone can be a professional copywriter, but anyone can write compelling copy. Here Xpressdocs gives you six techniques copywriting pros use to overcome consumers’...
View ArticleMarketing Copywriting: Let the Facts Speak for Themselves
Let the Facts Speak for Themselves No one would be surprised to hear that the airline industry is responsible for a lot of lost luggage. But what if we told you a whopping 31 million bags were...
View Article‘Free’ Isn’t the Only Word That Gets Results: Learn 6 Others
As tacky as it sounds to use the word “free” in your marketing materials, research continues to show it’s one of the most effective ways to grab the attention of prospective customers, reel them in and...
View ArticleThe One Question You Should Always Ask Yourself: ‘Who cares?”
Too often, real estate agents and other professional-services providers write things in their marketing materials that very few people beyond their office walls would honestly care about. For example,...
View ArticleUse a Single Space between Sentences (and Other Grammar Tips)
There are plenty of high-achievers and successful professionals who have poor grammar. It’s not for a lack of smarts. However, prospective clients often don’t see it that way. When they find a grammar...
View ArticleHow to Become a Faster, Better Writer
Even if you don’t think you have much writing talent, you can always become a better writer. And even the best writers can always learn to write faster. Included below is a process that will improve...
View ArticleFive Reasons Why That Reporter Isn’t Calling You Back
You’ve sent press releases and made follow-up phone calls, but your ideas for featuring your company in news articles aren’t getting any attention. Sound familiar? Included below are the most likely...
View ArticleYour Teachers Were Wrong: Why It’s Okay to Use Incomplete Sentences and...
Peppering your writing with incomplete sentences will keep readers of your marketing materials more engaged. In other words, they’ll pay more attention to what you have to say. Seriously. (That last...
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